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Building Financial Clarity Since 2019

From startup struggles to trusted financial partner

Back in 2019, we were running our own small consulting firm here in Haifa when we hit a wall. Despite having decent revenue, we couldn't figure out where our money was actually going. Sound familiar? We tried three different accounting services, and each one left us more confused than before.

That's when we realized something important - most small businesses weren't looking for complicated financial analysis or enterprise-level solutions. They just wanted to understand their numbers without spending a fortune or drowning in jargon.

The turning point: When we started tracking our expenses using a simple system we developed, we discovered we were overspending on software subscriptions by 40%. That one insight saved us thousands and became the foundation of what Smartiqz offers today.

We launched Smartiqz from our small office on Sderot Trumpeldor with one goal: make financial management actually useful for businesses like ours. No fancy promises, no one-size-fits-all packages. Just practical solutions that help you see where your money goes and how to make better decisions.

Our Mission

We exist to give small and medium businesses the financial clarity they need to grow confidently. Every recommendation we make comes from real experience - either our own or lessons learned from working with hundreds of Israeli businesses over the past five years.

Most financial services try to impress you with complexity. We do the opposite. We take complicated financial situations and break them down into decisions you can actually make on a Tuesday afternoon without an MBA.

What Drives Us

These aren't just words on our website. They're the principles that guide every conversation, every analysis, and every recommendation we make.

  • Transparency in everything - no hidden fees, no confusing reports
  • Cost-effectiveness that actually saves you money
  • Local expertise that understands Israeli business challenges
  • Practical solutions you can implement immediately
  • Personal attention because your business isn't a number to us

The People Behind Smartiqz

We're not a huge corporation - we're a small team of financial professionals who genuinely care about seeing your business succeed. Here's who you'll be working with.

Sarah Chen

Chief Financial Officer & Co-Founder

Sarah spent eight years helping tech startups in Tel Aviv manage their finances before co-founding Smartiqz. She has this rare ability to explain complex financial concepts in ways that actually make sense. When she's not analyzing cash flow patterns, you'll find her hiking the Carmel trails or experimenting with new coffee brewing methods.

Rachel Goldstein

Head of Client Relations & Co-Founder

Rachel brings fifteen years of experience working with family-owned businesses across northern Israel. She's the one who ensures every client gets personal attention and practical solutions that fit their specific situation. Rachel believes that good financial advice should feel like getting help from a trusted friend who happens to be really good with numbers.